When I send out a press release, holiday card or other message to my contacts I often get a new un-subscriber. Marketing gurus tell us we have to have frequent touch points with our contacts and though I have less than most, it still triggers rejection. Now hold on, when I say rejection I mean they reject my contact. There was a time when I took it personally but I have gotten over it (well, I sure am trying at least).
E-mail marketing is one of the powerful tools that I can use to gain exposure and to build credibility. It is very important to me that you not only want to receive my mailings but that you open them, read them and share them. When I see people un-subscribing, or for that matter failing to open the e-mail that I send, I question both myself and the marketing tool that I am using.
While my experiences may not be much different from that of others, I am curious how things are going for you and what steps, if any, have you taken to improve the effectiveness of your e-mail campaigns. By the way my open rate averages in the low 20th percentile.