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see source url An Essential Guide to SWOT Analysis is an all-in-one resource for any business-person seeking planning help. A SWOT Analysis, which helps one understand the strengths, weaknesses, opportunities, and threats regarding any business (or industry), is a foundational tool for any business planning exercise because it can help a business comprehend where and when to direct its future budget investments and cuts. This guide, which was written by Justin Gomer, PhD., a Lecturer at the University of California, Berkeley, and Jackson Hille, the Content Associate for FormSwift, is truly the go-to resource for business planning.