…of ignoring it. Sure, building quality into our products and services raises the cost of doing business. To some degree, the cost of quality crimps profit and production. However, we need only look as far as our foreign counterparts to get a sense of what happens when quality is relegated to a place of lesser importance. Think lead paint, feed contaminants… the list goes on.
If the cost of quality is getting you down, keep these things in mind:
Quality is expected- consumers expect quality, whether they are buying a stick of gum or retaining the services of an attorney. If your product or service does not meet that expectation, it won't be long before they look elsewhere.
Quality imparts value- the old adage, "you get what you pay for" is alive and well. Consumers know that quality costs money- they can get it cheap and suffer the consequences or shop based on quality. What would you choose if you were buying what you are selling?
Quality builds credibility- in this day and age of social media, any message can be spread quickly and easily to many people. If people are talking about the quality of your product or service, you can bet you are building a great reputation.
Quality builds sustainability- quality is an on-going investment. In order to maintain quality we are continually seeking to improve upon the product and services we offer. In other words we are staying ahead of the curve. By commiting to quality we are improving our chances of sustainable success.
Quality does cost money but it is money well spent. Think of quality as an investment; the dividends it pays are measured by the success of your business.