Lower Prices, More Business?

Let’s face it; everyone is looking for a good deal. Even in times of economic prosperity we are all bargain hunters to one degree or another. But do lower prices ensure more business? Well, many have tried it and while it works some of the time it is hardly the best way to increase your business in the long run. Before you run off and lower your prices, there are a few very important things for you to consider.

If it ain’t broke

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