When faced with cold symptoms we rely upon OTC remedies and expect to recover within a short time. If the symptoms worsen we rely upon our Doctor to assess the symptoms and arrive at a diagnosis; diagnosis in hand, the prescribed course of treatment cures our ills. A business is very similar to the human body and while the illnesses are not physical they can be just as devastating. Our Doctor can teach us a lot about managing business ills. The best part is we don’t have to go to medical school to do this.
When that common cold leads to a deep, rumbling cough it’s tempting to ask for antibiotics. Not so fast- most upper respiratory infections are the result of viruses. Antibiotics are useless; in fact they may create bigger problems down the road. Without a proper diagnosis, we may actually worsen the condition. It’s called "treating the symptoms" and in business an awful lot of us do just that.
There are times when we believe we know WHAT is wrong and more importantly WHY it is wrong. Corrective action is taken and the problem goes away. However, if it looks like a duck and walks like a duck is it a duck? Yes, except for when it’s not really a duck at all. This is where we take our cues from the medical profession. Here’s a quick step process to "treat" your business ills:
Take cues from your Doctor- your personal health is very important and so is the health of your business. After all, a healthy business is a successful business.