In 1998 Lori Borgman wrote a catchy obituary, The Death of Common Sense. Recently it has been making the rounds, albeit in an edited (think telephone game) sort of way. In part it reads: "I am mourning the passing of an old friend by the name of Common Sense. His obituary reads as follows: Common Sense, aka C.S., lived a long life, but died from heart failure at the brink of the millennium. No one really knows how old he was, his birth records were long ago entangled in miles and miles of bureaucratic red tape. Known affectionately to close friends as Horse Sense and Sound Thinking, he selflessly devoted himself to a life of service in homes, schools, hospitals and offices, helping folks get jobs done without a lot of fanfare, whooping and hollering."
If there was ever a time this had meaning, now would have to be it. As a nation we are vastly more cynical, far less trusting and infinitely less confident than we have ever been. It's funny how a bleak outlook (real or perceived) can muddle with C.S. Is it just perhaps that people don't care? Perhaps that's true but C.S. is good sense and you and your business need it now more than ever before.
C.S. is that gut feeling that lets you know that "this is OK." It's not for the masses, it's for you. C.S. does not ignore the popular beliefs nor does it serve as a substitute for being aware of what is going on around us. Rather, we apply C.S. to all that we process, whether from ourselves or someone else. The death of C.S. is a very real danger to each of us. Once we lose the objectivity that C.S. affords us we become little more than an instrument of others. Others who do not know, understand or care about our individual welfare.
It often seems that common sense has passed away but I for one am not believing it. C.S. and I are good buddies and I plan to ensure it stays that way. The fact is I need it. How about you?