Good customer service is one of those things I can never get too much of. Take the example of Noon Turf Care. The folks at Noon Turf Care contacted me a few months back and offered me a great deal on my lawn care service, which I accepted. I also have a mosquito control service (they do lawn care too) and that company made me a combined offer I could not refuse. I politely declined Noon's offer- I left a message because I admit I didn't want to argue about my choice. A day later I received a very polite phone call asking if there was anything Noon could do (or is there something they failed to do). The following day I received a very nice note acknowledging my decision and letting me know that Noon was here to serve me if I should ever choose to work with them.
It's not hard to see what the lesson here is. I am praising a company I chose not to do business with. Plain and simple- these people made me feel valued and respected. I am delighted to refer these folks. And you know what- I am completely confident that folks like this will do an incredible job with the services they offer.
If you wish to have a successful and sustainable business, keep in mind that it's not all about the sale. It's the service that counts. Even when the customer says no.