I have written about the perils of trying to keep up with the variety of techno-tools and toys out there. In The Price of Connectivity I ranted about the impact of immediate and constant contact in the current age. Only recently did I upgrade to a smart phone; I admit I have yet to master it. No, make that have a clue as to what it can do. In Social Media Deserves a Second Chance I attempted to make peace with social media. I remain a staunch non-tweeter, and I still have much to learn about maximizing Facebook. As for the variety of other programs, services and toys out there, well, just wake me up when it’s over.
While participating in a panel discussion on Engagement Marketing recently, one participant offered some fantastic insight. She expressed the concern that she was not able to keep up with all the social media tools and programs. She seemed flustered as if to ask- how does anyone do it? I asked her if she believes her business is successful. She answered that it is indeed, in her eyes (which, by the way, is all that really matters; that is unless you have stock-holders or a board of directors to report to). So I then asked her why she is so concerned with all this stuff. After all, there is something to be said for the old adage- "if it ain’t broke, don’t fix it." How about this one- if you are doing enough already, why do more?
Sure, you could make the argument that if she does not keep up she’ll be left behind (just like me with the smart phone). But what exactly will she miss? She is reaching clients effectively and has grown to have offices in four cities including "The City" (NYC). Is it not possible that she has found the recipe for success already? I admit we didn’t have the chance to discuss the matter in depth, but I suspect she has found what works for her. So then, why the angst?
Whether the angst arises from the fear of missing out, the desire to keep up or some other matter is not really all that important. I am convinced that nobody can make use of all these things and surely not each of them pertains to or is suitable for each of us. The real question is what are your goals and what do you need to accomplish them.
I am very confident that the number of tools, apps, programs and toys is going to continue to grow at an exponential pace. If there is something that works for you, find it and use it. As for the rest of them, don’t worry about it- by tomorrow they will have been upgraded anyway.